By harnessing the global power and reach of football, our mission is to raise awareness of inequality and to alleviate the plight of those displaced, underprivileged or oppressed. We believe that football is a uniting language. It can start conversations on every continent, promoting connections that would otherwise not exist and fostering a sense of likeness and equality.

We bring the world’s most accessible and followed sport directly to communities around the globe, providing equipment, education and activity to those who are most in need.